Craft Brewers Make Friendly Football Bet Ahead of the Big Game

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January 15, 2017

Craft Brewers Make Friendly Football Bet Ahead of the Big Game

Craft breweries are fond of saying that they don’t have competitors, only collaborators. Avery and Russian River Brewing codified the mentality in their “Collaboration not Litigation Ale,” which was brewed in collaboration after they recognized each had a beer called “Salvation.” All in all, we’re a friendly bunch.

But when it comes to football, things can get a little chippy. First, there was the Sam Adams/ Sweetwater twitter feud, which began when a Georgia gas station refused to sell Sam Adams until after Sunday’s game. Now, two craft brewers are upping the ante.

Shipyard Brewing Company (Portland, Maine) and Scofflaw Brewing Company (Atlanta) are putting their money — or rather, their beer —where their mouths are. The two breweries announced they’ve made a friendly football bet on Sunday’s game between the New England Patriots and the Atlanta Falcons.

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